NISSAN GLOBAL

TV | DIGITAL | PRINT | OOH | PARTNERSHIP

Nissan wanted to unify their global brand identity of being the most exciting and innovative automaker from Yokohama to the USA and everywhere in between. So after spending weeks in New York, Tokyo, Los Angeles and Jamaica (yes, Jamaica!) we created a campaign that spanned every continent and over 100+ countries in multiple languages and media landscapes.

To kick it all off, we launched the Nissan GT-R as their flagship model with Usain Bolt as our official Global Partner (Nissans Ambassador of Excitement). We even created a custom Usain Bolt sports-model with a one-of-a-kind Gold Paint option that consumers could buy at showrooms around the globe.