NISSAN X STAR WARS
TV | Cinema | Digital
Nissan partnered with Star Wars for the release of Rogue One: A Star wars story and created a custom Nissan Rogue to support the film. The Rogue had Nissan’s most cutting edge, intelligent-safety features. I was privileged to work in both pre and post production phases of this TV/Cinema launch spot as ACD. The challenge was how to bring the world of Nissan and Stars wars together without breaking intergalactic (Disney) rules. The team wrote a story that recreated a scene from the film in a simulation testing ground for the cars features.
CREDITS
CD: Jason Locey
ACD: Travis Swingler
AD/CW: Brett Pfeiffer // John Searcy
Agency: TBWA\Chiat\Day LA
Director: Sebastian Strasser