ACTIVISION SKYLANDERS

TV | DIGITAL CONTENT | OOH

Skylanders was a breakthrough game that created the category of “Toys to life” gaming, merging the real with the digital. So making that always come through in the work was pivotal to it’s clarity and effectiveness. We partnered with Toy R Us on a few occasions to bring this IP to life in very fun ways. Like pulling in-store pranks on unsuspecting kids. Creating epically huge OOH in Time Square. And an online content series that further expanded the characters and narrative of each game. Needless to say my kids thought I was the coolest Dad for a while there.