H-D PAN AMERICA
EVERYTHING IS A ROAD
DOCUMENTARY | BRANDED CONTENT
For the launch of Harley’s first ever adventure touring motorcycle, we created a 23 min “documentary ”Everything is a Road: The Path to Pan America”. This film explores the company’s off-road history, unpacks how their expertise in touring has been reimagined as adventure touring and discusses the technology behind the design. It combines archival footage, test footage, shot footage, interviews and more. And to top it all off, we made it in 4 weeks.
Everything is a Road | H–D Documentary
Archival Photos: We brought life to dozens of archival images from the H–D library with parallax, animation, colorization and other techniques.
Archival Footage: We restored and recolored archival footage from every era of film. I just loved this sequence from the 70’s
B-Roll: We went out and filmed dozens of hours of B-roll riding footage in a variety of terrains as well as utilizing existing b-roll footage captured earlier.
Cinematic Interviews: We filmed hours of key interviews in cinematic landscapes.
Studio Interviews: We also filmed dozens of H-D engineers, designers & innovators at the H–D design center in Milwaukee.
Product photography: We filmed all the bikes and other elements in a studio setting.
ALL IN JUST 4 WEEKS
Microsite Design
CREDITS
ECD: Alex Danklof
CD: Travis Swingler
AD/CW: Baroosh Qasim // Brittany Kopeikin
Design: Spencer Fink // Mimi Benito
Agency: Media Monks
Director: David Darg