HARLEY–DAVIDSON
GO RIDE

TV | CONTENT | DIGITAL EXPERIENTIAL

Harley-Davidson makes beautiful, iconic motorcycles and the only thing more inspiring than the bikes themselves are the people that ride them. When H–D wanted to inspire and connect with it’s audience during the Model Year ‘21 Virtual Launch Event we decided to take a new angle on the bright chrome and iconic v-twins. We instead looked at the beauty of the rider and found a set of Harley Enthusiasts that represented very different walks of life and styles of riding, but what they all had in common, and what every Harley rider knows so well, is that they all share an undeniable need to Go Ride.