CALL OF DUTY ZOMBIE LABS
TV | DIGITAL | SOCIAL | EXPERIENTIAL | RETAIL
To celebrate the final DLC pack for Call of Duty: Black Ops, Activision said they wanted to go out with a bang. For the first time, instead of regular maps, this would be 100% zombie levels with the biggest new map being on the moon. We knew how ravenous gamers were for insider information, and more insights into the Call of Duty Universe. That lead us to create the Call of Duty Zombie Labs—A top-secret lab where researchers prepped & tested new zombie killing techniques. The two-part film was an instant hit, creating a new sub-culture and chapter in the Call of Duty cannon. Today you can still find CODZL merch being sold on Amazon, at retailers like Hot Topic and other shops, worldwide.
Zombie Labs Logo Design
CODZL became a top seller at Hot Topic…
Then a mug…
Zombie Labs Limited edition poster
Now you can get it on most
anything, anywhere.
And it all started as a promotion
for this map pack
CREDITS
CD: Bill Roden
AD/CW: Travis Swingler // Daniel Sanders
Agency: TBWA\Chiat\Day LA
Director: Rocky Morton
AWARDS | ACCOLADES
Gold Game Marketing Awards
ADWEEK: Ad of the Day
ADWEEK: 30Freakiest Ads of 2011
CREATIVITY: Pick of the day