The Adventures of Dr Pepper
TV | DIGITAL | SOCIAL | PRINT | ACTIVATION
Have you ever asked yourself -- “Who is Dr Pepper? Does he really exist? Well, wonder no more! After 135 years, America’s oldest major soft drink finally allowed us to unveil the man behind the can to star in our new campaign. We partnered with Oscar-winning Filmmaker Taika Waititi to bring this iconic character to life for the first time in history. We also partnered with the makers of the Walking Dead, SkyBound Entertainment, to create a comic book “origin story” that quickly became one of the hottest giveaways at San Diego ComicCon. And… The Terminator himself tried to steal our robo-cooler from the future.
So Nice To Treat You | OOH
The Adventures of Dr Pepper | Directed by Taika Waititi
Alternatino TV Promo | Comedy Central co-brand
San Diego Comic-Con 2019 | Activation
(4000 copies distributed at event)
The Most famous robot of all, Arnold Schwarzenegger Tweeted this picture of himself with the Robo-cooler “23”
CREDITS
ECD: Ryan Lehr
CD: Travis Swingler
ACD: Curtis Petraglia // Andrew Kong
Agency: Deutsch LA
Director: Taika Waititi