YADEA: WORLD ON A STRING

 TV | DIGITAL
(China market only)

It's not often you get the chance to create something for a new market and a superstar celebrity doing something no one's ever seen them do before (sorta). So here's Vin Diesel, crooning and escaping through the streets of L.A. on his new favorite whip, the Yadea G5 High-end electric scooter. We leveraged everything Vin diesel symbolized from his Fast and Furious franchise, even going so far as to film the Spot with DJ Caruso, the director of multiple FF films.

World on a String | Electric scooter launch

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It's the sweet one

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H–D: Go Ride